The word Okirika is a general name that refers to second-hand clothes in Nigeria. This name took after a small port town named Okrika which was the only route second-hand clothes were brought into the country from Europe in the 80s. Today all over Nigeria, second-hand clothes are popularly called Okrika. In some other parts of the country the term “bend down select” is also used to refer to these types of clothes. This term came about with the way buyers bend down to pick out of the piles of clothes sellers put on display and bargaining usually begins right after this.
For a developing country like Nigeria with most of its citizens earning less money than can afford to buy brand new clothes, Okrika offers a variety of clothing options to choose from. No matter your budget, there is always something for you.
Let’s talk about how you can start this business and earn money from it. Okrika’s business is a great opportunity for a lot of young Nigerians today. It’s quite possible to make good money on Okrika clothes. That’s why it can be a good place for starting your enterprise. Okrika’s business can be done by anybody. It doesn’t necessarily require any skill that is out of the ordinary. Whether you are a housewife, student, man, woman, old or young, and so on. You can run a successful business selling Okrika.
Before venturing into Okrika’s business, you must carry out a good feasibility study to check how well the business will turn out in your location and if possible, draft out a business plan.
Doing this survey will do you a lot of good by getting you prepared and help prevent your business from failing.
- STEPS TO TAKE WHEN STARTING OKRIKA BUSINESS
- GET FAMILIAR WITH THE BUSINESS
This means getting acquainted with the business. You can do this by going to someone who is already doing well in it . You might decide to attach yourself as an apprentice with the person for some time to be able to learn this. With this you can able to learn the rules and tricks in Okrika business.With this in place you can finally decide on type of okirika business you want to run.
- GET A LOCATION
Location is important to the success of any business . A good location will determine the patronage you will get and increases your sales. You can decide to rent a shop, use an open space or even sell from the comfort of your home. Whichever one you choose to go with , make sure it’s a place where chances of making sales is high.
- GET A PLACE TO BUY FROM
Partnering with someone who has been in this business is something you should look into. Such person will able to introduce you to genuine sellers you can buy from .
It’s best you buy from a trusted dealer as this will help you understand how to get quality bales from dealers. Remember quality is important in Okirika business because it will go a long way in determining how much people are willing to pay for a dress.
- FIX A PRICE
Decide on how much you will sell considering the price you bought a bale and and the quantity and quality of such bale. The better your quality the more customers you will attract and this wil enable you see fast and get new stock. Do not put all your problems in one dress and put your price high. Remember those buying Okrika barely earn huge salaries.
- RECORD SALES
Recording sales will help you keep tabs on your stock and how much money you are making.
- TIPS THAT CAN HELP BOOST SALES
1. Tell your neighbours, friends, families about your business. You can also invite them over to your shop or home to make their purchase.
2. Through social media marketing. Take some pictures of your wears, upload them on social Medias like Facebook, Instagram, WhatsApp etc. This will increase your patronage and in turn bring more cash to your pocket. You will be amazed at how many people that will be willing to buy from you.
3. Mobile marketing
Take your products around offices,hospitals,schools, churches, mosque ,motor parks and other places where there is large gathering of people.