With the rate at which the web is gradually
taking over the world, and since a lot of people spend more time on the various
social media platforms to connect with friends and family more than meeting
face to face it is safe to say that social media is the way forward.
Social media has gone from just a place where
people get to connect with friends and family but has become a powerful tool
businesses use to create awareness and increase sales.
Over the years, there have been various methods businesses use to market their products and services which includes word of mouth, newspaper, TV, Radio, etc. but all these combined cannot be compared to using social media to market your business.
On a monthly bases, there are billions of people who sign in to the different social media platforms and spends long hours during the day and at night (me included) viewing peoples post, connecting with friends and engaging with their favorite brands. These people can be said to be your customers waiting to see what you have to offer.
It is estimated that the population of Nigeria is over 191 million and over 85% of this population are active on social media. Among those that are active, a larger potion uses more than two social media accounts.
You might be thinking that most of these people are on social media for the sole purpose of connecting with friends and family and would not have time to engage with businesses but that’s not true.
Majority of the sales that eCommerce websites get come from social media that is why they keep on advertising their various products on social media.
Recently I found out that a lot of people
visit social media to get more info and see what other people are saying about
a certain product or service before actually buying them. Social media websites
such as Facebook, Instagram are great places to start marketing your
So with all, we have said about social media the question now is what businesses can learn from it and how can they leverage social media marketing to grow their businesses.
Here are 5 advantages of using social media
to grow your businesses
1. More Cheaper Than Other Advertising Platforms
The amount of money you will be charged to use other forms of marketing such as newspaper, billboards, TV, Radio and so on cannot be compared to social media marketing. Even though you get more traffic from social media it is far cheaper than the rest.
For example, if you were to advertise your business using a billboard on the road you will spend not less than ₦30,000 to ₦40,000 per month and even with this amount, you will not be able to track how your marketing is performing. But with social media marketing, for as low as $5 (₦1,820) you can market your business on Facebook and get hundreds if not thousands of new customers.
2. Make People Aware Of Your Business
Whether you are just starting out a new
business or you have an already existing one, the chances of you getting
customers are slim to none if you don’t market your business. This is where
social media comes in.
With the use of social media, you can make
people aware of your business and in so doing get new customers and start
For example, if you have a business where you
sell makeup kits you can use social media marketing to make other people aware
of the items you sell. By so doing, when someone needs a product related to
makeup they can contact you to get it.
This is why it is best for all businesses to
have a website and active social media accounts.
3. Get More Customers From Within And Outside Your Environment
The sole purpose of starting any business is to make a profit and you can’t make a profit without making sales and you can’t make sales without getting more customers.
If you run a business that is based in one
area of a state you are likely to only get customers from people that resides
around that area. This might not bring the sales you need to grow your
business. This is why you need social media to get more customers.
For example, if you live in Lagos and have
your business situated in Ikeja your customers will mainly be those people that
reside in Ikeja. But if you want to grow your business, you will need other
people from other parts of Lagos patronizing you and social media marketing can
make that happen.
Through social media marketing, you can choose who sees your ads, monitor how your ads are performing and instantly direct people to your website so they can make a purchase.
With this, you would be able to identify which social media platform is more effective for your business so you can focus solely on them.
4. Reach The Right Audience
The disadvantage of using other means of advertising such as newspaper and so on is that when you place your adverts, you cannot target a specific set of people but the general public.
comes to advertising, one thing that is paramount is that not everybody is a potential
The beauty of social media marketing is that you can target a specific set of people base on their demography, age, interest, behaviors, etc.
As against putting up general adverts on a newspaper or billboard, social media marketing makes it easy for you to target people that are interested in whatever you have to offer.
5. Resell To Your Target Audience For Free
When you place an ad in a newspaper or billboard, you will have to keep on running that ad so people can see your products and services. For you to keep running those ads you will have to keep spending money.
But with social media marketing, it is different.
For example, when using social media for marketing, whether it’s Facebook, Instagram, you must have an account where you can post your products or services. This might be informed of a Facebook page.
Now when your adverts are been shown to your targeted audience these platforms will provide your audience with the opportunity to like, comment and share your post.
Through this means, you can get a large number of
people that see your ads on social media to like your page and once they do,
you can start promoting to them via your page for free.
Most times when your content is interesting, people can as well share them to their own Facebook or Instagram account so their friends can see them and that is free traffic.