In the era that we live in, there is no other better place that gives businesses a chance to grow than the internet and has over the year’s transformed small businesses into giant businesses.
The time when having to use Newspapers, Radios, TV etc. to advertise your business has gone as the internet provides a platform where you can reach more audience than you can using the traditional means combined.
This is not to say that using other advertising mediums is bad but when using the internet to market your business you are more likely to reach a wider audience and the chance of you making sales is high.
Statistics shows that over 70% of people go online to checkout whatever item they have intention to buy before making up their minds on a particular product.
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No wonder eCommerce websites are making it big. This is to show you the potential of marketing online.
Taking your business online is one of the smartest things any small business or start-up can take. Even the big companies such as Banks, breweries etc. are using the internet to advertise and get more sales.
The success in any business is not only based on the amount of sales you make but also how you are able to keep your customers excited and deliver useful information about the products and services you offer so they can keep coming back. The internet is a place to do that.
Taking your business online requires you putting some things in place and those things can be the tools you use in marketing your brand.
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There are tools that are needed to get the best out of your online marketing and most often than none the best tools requires you spending some money to get them.
But what if you just starting out and don’t have a huge budget to get those tools does that mean you have to give up? No.
In this article I will highlight 10 of the free but amazing online marketing tools you can use to grow your business online.
Images are one of the things that captivate people online before they even think of reading any other thing. I have had to read a lot of silly contents online just because I first loved the image they used so I decided to know more about what they do. I am sure many people can relate. Canva is a free tool that helps you create eye-catching images to serve your audience. You can create banners, logos, business cards, images for ads etc.
Unless you went to the university to study linguistics you don’t need this tool. You won’t want to make a post online with lots of errors and misspellings for people to read, this is why using Grammarly which helps proofread your content. This tool is also free, all you have to do is signup and open a new document where you can either copy and paste or write your content. Once your content is placed in Grammarly, it starts to check your spellings, grammars and also perform a plagiarism check. This is a great tool to have.
This tool helps gives you insight to the trends of any specific keyword you intend to make use off. It will show you the popularity of your keywords as they are searched on Google which will make you know if your keyword is perfect or you need to change it. It also provides insights on how you can improve your keywords and countries that people are search for your keywords.
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Google Search Console
The first 5 contents that rank on search engines are the ones that get most of the traffic and this is something to look out for when taking your business online which is why you need Google Search Console. Google Search Console is a free tool that helps you check your ranking on search engines. Not only that, it can be used to monitor the performance of your website, view if your website is mobile friendly, check your page views, and locate any issue your website may have.
Yoast SEO WP Plugin
If your website is created using WordPress then this is a must have tool. Yoast SEO WP Plugin is a free tool that helps you in the optimization of your webpage. Using the right keyword is very important for your online success and Yoast SEO helps you focus your keywords, titles and description of your content.
Speed is everything when it comes to success online. If your website takes long to load most of your visitors will ditch your website to do something else with their time. There are lots of things that slows a website down and Pingdom helps you identify them. This tool helps perform website speed test, webpage speed test and has other functions.
You would also need a medium to which you can reach your customers without them always visiting your website and email marketing is a great way to reach them. This tool helps you collect email subscribes and you can use it to collect 2,000 subscribers for free. With this you would be able to send out news letters on your products and services to your customers email. This is a great place to start your email marketing if you are a small business.
Picking the right keyword that is related to your niche is very important in the success of any online business that is why using an SEO keyword tool is very important. This tool does not just only help you pick the right keywords but also suggest other keywords you can use to rank in Search engine.
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Social media is a great platform where businesses can market their products and services to a large number of audiences. Websites like Facebook, twitter, instagram, linkedin etc. are great places to start marketing your business. On social media, you can share all types of contents ranging from information, images, videos etc.
If your business requires you creating videos then you should use this tool. I must say no matter the niche you are into, you should start creating videos. YouTube is the world largest video sharing platform with millions of monthly users. You can start sharing your videos on YouTube. Aside from marketing your business, there are ways you can use this platform to make extra money which includes Google Adsense, Affiliate marketing, Sponsorship etc.
With these free tools you can get your business online and start marketing for more clients and sales.
Do let us know what you think about this list.
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