Have you ever thought of an effective way you can use to promote your business so as to get more customers and make more sales? Why not try using videos.
Videos have the capacity of increasing your customer base and it has proven to be a great way top businesses all over the world has used to engage with their customers and share information’s on the products and services they offer.
Over the years, top brands and businesses have realized that using video as a marketing strategy has been very effective and has helped to drive more sales than ever.
Video has the power to convince over 80% of people to buy a product than them having to read a blog post.
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The amount of time people spend watching a video is triple to the amount of time they spend reading a blog post no matter how interesting the blog post is. No matter the kind of video whether is a comedy clip,individual video, organisation etc. people will always want to watch.
You might be wondering that it would be difficult or cost a lot of money to create a video for your business the answer is no. there are lots of free software’s and cheap video recorders out there that you can use to create your own videos.
Reasons Why You Need To Use Video To promote Your Business
Let’s be frank, how many people have the time to seat down and ready a 1,000 word blog post without feeling bored? When I visit a blog post, I just skim through and pick out some few things then leave.
But you see when it comes to video you can see people stay watching a video for over 30 to 40 minutes and won’t get tired. That’s the power of video as a marketing tool.
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There are different reasons why you need to start using videos to promote your business and they include:
Engage With Your Audience
Using video is a great way to engage with your audience and make them no you are not a robot but a real human being. As you keep creating videos to provide valuable information to people, you can then start earning the trust of people and that could lead to more sales. This is the first thing you should focus on when creating videos about your business.
Video Increases Sales
Video has a way of turning viewers into buyers which in turn will increase your sales. Imaging creating a video about a particular product and sharing it for people to watch, there are more chances that it will convert more than a blog post.
People Love Watching Videos
Like I said earlier, the amount of time people spend watching videos is triple to the amount of time they spend reading a blog post.Even lazy people like me who find it difficult to read a full blog post can seat down for hours watching videos. This is why you should consider using videos as a marketing strategy.
What Are The Kind Of Videos You Should Do For Your Business
Depending on the kind of business you are into and what exactly you are trying to achieve from using video there are different kinds of videos you can create.
Educational Videos: they are people out there going through one problem or the other and if you have a solution for it, you can create a video to help educate them on the problem they are face and how they can solve it.
Example lets say you have or know a product that can remove spots from peoples face, you can create a video telling people what cause spot and how they can remove the spot using the product.
Explainer Videos: If you are too shy to face the camera you can opt in for an explainer video. Explainer videos are animated videos that basically illustrate a product or service in a more simplified manner using images, text and emojis.
There are different explainer video software you can use out there to start making your videos.Some includes scribe, Powtoon, Animaker, Goanimator etc.
Around Your Business Video: It should not always have to be about making sales all the time, most times you can just share a video of your business area, your office or where you manufacture your product. This way people will feel more relaxed with you and know you have them in mind.
Testimonial Videos: Let’s say one of your customer finished using your product or service and it works perfectly for them, you can ask them to do a video which you can share for others to see. Using testimonial video can boost your business because people are more likely to listen to s neutral people than you.
What You Need To Do When Creating A video For Your Business
You don’t have to break you head or spend lots of money because you want to make a video, there are there you need to put in place to create your videos and they include:
Write Down Before Videoing: You have to first write on apiece of paper what you would want to talk about in your video. This will enable you give useful information and be composed.
Practice: Doing some rehearsals before creating a video is very important as it will help boost your moral. You can practice will colleges and friends before you start making the video.
Short Videos: When creating a video, always make sure your videos are short, simple and straight to the point.
Edit: Well no one is perfect so you might make mistakes when creating a video. Once you are through creating the video, you should edit it.
There are different free software that you can use to edit your videos and my favorites are Window Movie Maker for Windows PC and Imovie for Apple.
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