When it comes to getting traffic to your website whether you a newbie or have been in the online business for a while one of the best feeling you would ever have is getting people to visit your website without you having to pay for advertisement and posting on social media.
We all know that content is king when it comes to the success of any website, no matter the niche you are into and how beautiful your website looks without the right keywords in your title and content no one will be able to find your website online so using the right keyword is very important. The days of having to figure out the right keywords to use on your own is over as there are tons of keyword research tools out there that you can use to get this done.
When you are starting out, you might not have enough money for you to subscribe to most keyword research tools example “I call them the king of keyword” Google Keyword Planner which is free but requires you to run campaigns on Google Adword before you can use this tool. Thankfully, there are still other free keyword research tools you can use and I will highlight some of them in this article.
What Is Keyword
Keywords are the words that are typed in search engines by people to locate a particle content or website. Example “let’s say you just published a post on how to fix a bicycle tyre and someone wants to learn how to do it, if they type in search engine how to fix a bicycle, Google will be able to locate and show your website to them because your content has a keyword related to what the individual entered.
You can’t expect to write content on how to fix a phone and expect Google to show your website to someone who typed how to fix a bicycle. So whatever niche you are into you have got to look for keywords related to your niche.
Benefit Of Keyword Research Tools
I should not just start listing the research tools you can use if you don’t know how beneficial it would be to you.
Most people wonder why after publishing a content they still don’t get traffic from search engines, this is because they fail to do a keyword research on the particular topic they are writing about.
Keyword research tools helps you know what works and doesn’t work. It serves as Gods eye to help you know what people are searching for related to your niche so you can position your content to get traffic from search engines. Most keyword research tools give you the actual monthly search of any keyword you are looking for so as to enable you make the right decision of the keywords to use in your content.
With that said lets jump into the best free keyword research tools you can start using today
The first on my list is Google trends, this research tool helps you know the monthly search of any keyword you type in it and how the trends change over a certain period. When a keyword is typed in Google Trends, it shows you a graph of the keyword over the past 12 months so you get to see what time of the year a particular keyword get the highest search online. The main reason why I love this tool is the fact that it allows you to compare different keywords so you know which one is doing well and the one not doing well.
This keyword research tool also have a related queries that helps you see other keywords you can also target to get more traffic to your website.
You are not alone in any niche you writing contents about and for you to stay afloat in that niche, you have got to know what your competitors are doing. This tool gives you vivid keywords that can be helpful to you. The Wordtracker Scout keyword research tool is very easy to use and enables you spy on your competitors so as to know the keywords that are performing very well and does performing fairly.
The good thing about being able to spy on your competitors is the fact that you can what they are doing to rank number one on Google and how you can also rank well on Google.
With this information’s about your competitors you would be able to improve your contents and know the right keywords to use both on your contents and title.
The Wordtracker Scout also have a Chrome Extension which when installed will allow you easily search your competitor’s page by pressing the W button.
Google Search Console
Still under the Google family, the Google search console enables you locate keywords that you can use to rank on search engines. This tool doe not only allow you submit your website but also shows you analysis that can help you rank better.
Unlike other tools that shows new keywords you can rank for, this tool shows you keywords that you have used before so you can either use them again or improve on them to rank on Google.
For you to be able to access this tool on Google Search Console, go to search console then search traffic then search analytics and click on queries. With this you will be able to see the clicks, impressions, CTR and positions of various keywords.
Are you trying to target a long tail keyword but don’t know what words to use to rank your website then this tool is what you need.
Similar to the Google Autocomplete tool, it will provide you with autocomplete suggestions from different sources which includes Google, Yahoo, Bing and YouTube so as to enable you rank well.
All you have to do is click the icon of the source you would want to get data on be it Google (default), Yahoo etc. and it will display suggestions from that source.
The Soovle tool is very easy and straight forward to use.
Still under the Google family is the Google Correlate tool that provides you with relevant keywords to use to rank you website. The beauty of using any of these Google tool is that they give you actual results as they are the number one search engine platform.
With this tool, you will be able to search for a specific keyword and also see other keywords related to your niche that people are searching for. With this you will be able to make better decision on the keyword to use and also produce contents on other related keywords.